Small Business Advisory Council

Find out why customer complaints are good for business!

• If a customer is unhappy, he or she will voice their complaint. In this interactive meeting, we share how you can  track, monitor and categorize customer complaints.

• How do you respond to a complaint that you have received? Here, we share 5 ways to handle the complaint, and provide suggestions on ways to stop the complaint from going viral. 

• Most customer complaint handling is reactive and reacting to customers after they have encountered an issue. Learn how to go above and beyond with a proactive complaint handling strategy.
• In today’s Internet-driven world, customers have more power than ever. Join us for an interesting session on how to turn negatives into positives.

FREE for Members/$10 for Non-Members

Please bring your own brown bag lunch!

CBay Advisory Group provides hands on strategic support for small business owners.

With over 30-years of senior management experience, Adam Santavicca, principal and founding director of CBay, excels in strategic and tactical planning and has a proven track record in change management and turnarounds.

Adam holds a management degree from Robert Morris University in Pittsburgh, PA. He serves on multiple Boards that benefit from of his business experience and expertise.

He is an accredited executive associate of the prestigious Institute for Independent Business International, a non-profit dedicated to helping small and medium size businesses.

​Adam is a Fellow in the Association for Information and Image Management International (AIIM) and currently is the Board Chairman for the Bowie Business Innovation Center (Bowie BIC), a mixed use incubator that provides small business owners with resources and mentoring they need to be successful.

​He lives with his wife Kristine in Crownsville, MD and has two grown children and five grandchildren.